Expand Your Fitness Horizon - Try Zumba

   I am skeptical of many fitness fads. The flavor of the month training breakthrough often has a brief shelf life. Take some of the following past trends:

• What happened to Tae Bo or Boxercise classes? I always feared that such class members would suddenly feel emboldened to try and clean out a biker bar. Good luck with that!   What scared me more was the imaginary reflection of ex-boyfriends in the eyes of the women participants. There just may have been a punching diva or two sporting the Little Bobby Strong image in their intense and vengeful pupils! Gadzooks!
• Step classes seem to have phased out of existence.
• Low impact aerobics is missing in action.
• In the 1980's you had to book days in advance to secure a racquetball or squash court. Such courts usually sit empty now. I went into an unused court at my fitness club to stretch only to find it filled with discard exercise bikes.

   I am not suggesting that these were not viable alternatives to traditional fitness paradigms. If people enjoyed themselves and were vigorously active, that's great. Whatever it takes to get them in motion can't be a bad thing. Many people want to get fit but dislike weight training or working out on stationary exercise equipment. There is also the group camaraderie factor. Why suffer alone in some dungeon of a weight room when you can shake it in unison in a social environment?

  I have also stated in previous blogs that Group Fitness Instructors have a leg up on attracting clients over those who specialize in one on one Personal Fitness Training. It is less expensive and the participants aren't required to sign a long term contract. 

   The MSN  internet service provider had a Canadian Press article written by LuAnn LaSalle. The article forecast that future fitness opportunities may be abundant for instructors in exercise offshoots such as Yoga and Zumba. Yoga is already an established branch of the fitness world and it is here to stay.

   Zumba piqued my interest so I Googled it. Zumba was described as a mix of Latin and international music used as a background for dancing. People can 'dance the pounds away'.

Zumba is a growing phenomenon with group dance classes. You don't need a partner to perform the movements like you would with a Tango or a Country Two Step. Nor do you need to be a Fred Astaire or a Ginger Rogers with magic footwork. Anyone can participate no matter what their fitness levels! It is also a relatively safe recreation with little wear and tear on the joints of the body.

   To become a Zumba instructor requires going through a certification process. I am all for that!

If you are going to teach something, learn to teach it right and in a safe manner! 

   To a Fitness Trainer that decides to expand their boundaries and become a Zumba instructor

my advice is,.... Go for it!  This sort of thing may not be for a weight room dinosaur such as

"Underneath the mango tree
My baby and me" !!
A late night solitary aficionado perfects his Zumba technique!
Publishers note: Alcohol may have been a factor!

me. I am an iron hoisting fossil! 
However for the new younger breed of upcoming Fitness Trainers, approach this business with an open mind. Don't be afraid to step beyond the parameters of the fitness establishment! Even if it only turns out to be a short lived fad you have built a rapport with a core group of followers. If you move on to the next fitness revolution there is a strong possibility that they will move on with you. 
This type of following is priceless!  
 I tend to be a believer in the old ways. 
That does not mean that you shouldn't
 keep your mind open.
  Good opportunities 
can often  come in different packages!

   

Until next time,........keep fit! 
                                                                schwabe27.uwmfatloss.hop.clickbank.net
Little Bobby Strong!

Beat the Clock. Fitness Training and Punctuality.

   I was a Johnny come lately!
In a previous life I was a civil servant. Of course, working an office job didn't fire up my passion neurons the same way as did being a Fitness Trainer. I didn't perceive of myself as a bad worker but I was saddled with a bad rap.
I was always late! It wasn't by much, maybe 5 or 10 minutes, but it was every day. My excuse was that I was still bagged in the morning from the previous evening's diet of activities such as track and field, hockey, weight training or amateur wrestling. It was a case of avocation at the expense of vocation.
   I often stayed late to make up for the time lost. I can remember many a Friday night before a long weekend where I stayed for hours after quitting time to empty my 'IN' basket. It didn't matter to the powers that be. I was not punctual! Therefore there was this assumption that I was also lazy, unreliable and unworthy of promotion. The same powers that be were not around to observe me making up the time.
They all left early on Fridays! Flex time was for managers only!
   Of course, it would have caused me less hassle to just crawl out of bed earlier each morning. However, being late is a bad habit to get into and for some can be a tough habit to break!
   When it came time for my career change I decided to eliminate any excuses to success.
I quit my late habit cold turkey. It meant disabling the 'doze' button on my alarm clock. Surprisingly, there were no severe withdrawal symptoms.There were no shaking fits, no spells of nausea, and no hallucinations of giant spider attacks. I am now the early bird!
    If you are late as a Fitness Trainer, then you risk losing the client! It is unprofessional to be consistently tardy in this business. Your clients are often pressed for time. Don't give them a reason to question the need for your services. Word travels fast in the fitness business.
Your reputation is your career!
   There are three peak times of availability for most Fitness Training customers.

1. Before work in the morning
2. Lunch time 
3. After work

      If you can't be relied upon to haul your carcass out of bed in time for morning clients, you will be making yourself unavailable to a large block of potential income. Trying to make it up later in the day the rarely pays off.
(For proof, reference my civil service career.)
    If you are tardy for an initial session or consultation, you are likely toast for trying to sign that prospect.

      Of course, life happens. Traffic, weather, family, car problems and other distractions can slow you down. Just in case, have a well defined contingency plan in place with your clients.

• Contact the client immediately if you are delayed. Having them on speed dial is a smart idea.
• Offer that session without charge if you are significantly late.
• If you miss a session completely, be prepared to offer make-up sessions.
• Ensure that the client is comfortable with doing the warm-up procedures on their own. That way if   you are held up they are doing something productive rather than wasting time waiting.

   Many Fitness Trainer's travel from location to location to work with their clients. Remember, that time and distance along with traffic issues will not always lead to an optimal commute time.There may also be issues with tardy clients that throw you off schedule. Plan for this when booking work-out times. Aim for an arrival time well before the actual appointment.
   If you are like me and not the brightest eyed person in the morning, don't rely on one alarm clock! 

Punctuality is crucial for a Fitness Trainer!
Have a back-up plan so you don't sleep away a fitness appointment.

Get a back-up clock or watch. Most importantly, never, ever, reach for the 'doze'
 button.
If you snooze, you lose!
Until next time,..........stay fit!

Little Bobby Strong

P.S. Comments are welcome.

schwabe27.uwmfatloss.hop.clickbank.net  

Juiced Jamaicans, Tainted Trainers and Anti-Aging Clinics

What is happening to one of my favourite sports?   
This story has a familiar ring to it! Some world class track and field sprinters sprinters and throwers from Jamaica recently tested positive for a banned stimulant. The accused proclaimed that they never 'knowingly' took anything. The Jamaicans all suggested that they may have swallowed tainted supplements provided by a hang-around 'trainer". In this case the 'trainer' was one of my fellow Canadians. Give us a break - our country is still trying to live down our own track and field doping scandal from the 1988 Olympics.
   News articles were vague on what type of trainer my alleged dope pushing countryman professed to be. Was he a Fitness Trainer or some type of Athletic Trainer?
   It turns out that he really had no credentials to be a trainer of any sort. He did have a link to a Canadian anti-aging doctor who also treated injured athletes and in the recent past got nailed for having an employee smuggle Human Growth Hormone across the Canada / USA border. The anti-aging doctor had once employed our 'Trainer to the Jamaicans' as a 'physio-aide'. The so-called trainer was later fired from this position. This is reality television material at its best!
   I am not saying this person is guilty of providing banned substances to the Jamaicans.
Athletes that fail drug tests have been known to try and deflect the blame!  However when FitnessTrainers are accused of leading clients astray it gives our profession another negative rap.
Such occurrences always leave me with nagging questions:

• How does someone with questionable credentials or no credentials successfully pass themselves off as a 'trainer', be it a Fitness Trainer or an Athletic trainer? Where is the due diligence of those doing the hiring?
• Why would world class athletes entrust their careers to such an unproven entity?
• What were the coaches, athlete's agents, and national sporting administrations doing about vetting the people that have such powerful access to their athletes?  
• Why would athletes with so much at stake by staying clean take offered supplements without knowing exactly what is in it. Most sponsors have an 'out' clause in case of a failed doping test. 

   A world champion American sprinter also tested positive for a banned substance. He was taking supplements supposedly supplied by an 'anti-aging' doctor. 

Once again, a world class athlete is alleging that they were steered wrong by a so-called Fitness or Health Professional! Is the professional an evil influence or a scapegoat?

   There is also more drug scandal in the world of Major League Baseball. At the center of it all was a Florida 'anti-aging' clinic. The highest paid player in the league is now appealing a 200 plus game suspension from baseball.
    It would appear that some of these anti-aging practitioners prescribe substances more potent than mere wrinkle reducing skin creams. Human Growth Hormone and other questionable enhancers have been long suspected to be part of their regime.
   Anti-aging clinics may be a growing phenomenon in the future. As more and more  Baby Boomers hit their golden years there will undoubtedly be a surge in business. Many such clinics are likely reputable with actual medical doctors on staff. Others have
holistic practitioners as in the case of the recently disgraced American sprint champion.
 Baby boomers seeking to ward off the ravages of advancing mortality are not held to the same scrutiny as competitive athletes.
They don't have to worry about failing a urine test and being condemned as a cheat!
High profile athletes do!

    It's no secret that a career spent trying to motivate unfit clients, or reluctant weight loss hopefuls   can be draining and even exasperating at times.
Working with serious athletes can be exciting and glamorous! You can prescribe dynamic, cutting edge exercise programs. However, Fitness Trainers thinking of attaching their star to a high performance athlete should do their homework?

Those sessions at the 'Anti-Aging Clinic"
make me feel like a teenager again!
Notice the visual change.
Little Bobby Strong

1. Use due diligence when taking on a high profile client. In rare cases they may be looking for a target to deflect blame. 
2. Be careful about pushing supplements on any client. If you suspect a nutritional deficiency, refer them to a registered dietitian or a physician.
3. Also refer a client to a doctor if you suspect that they may be using performance enhancing drugs. (It may be best do the research before advising them to go to an anti-aging doctor)
4. If you decide to be the go-to guy for such substances you are playing a dangerous game

   Remember,.....you are a Fitness Trainer. You prescribe exercise programs. 

You are not required to suggest supplements or other substances! 

Stay within your scope of practise!
Until next time,.......keep fit  
                                                                                                                                                                      schwabe27.uwmfatloss.hop.clickbank.net
Little Bobby Strong

P.S. And they want to drop amateur wrestling from the Olympics!
When was the last amateur wrestling doping scandal,...........like NEVER!

Wheat Belly Versus Abs of Steel

The Wheat Belly Experiment
Test Subject on an average North American wheat based diet.

 I have always been suspicious of fad diets! I would rather eat sensibly and use instinct to guide my nutritional habits. Besides, what are we to believe? Suddenly bananas (high in potassium) are a junk carbohydrate. Carrots (a great source of vitamin A) are high on the glycemic index and are therefore best avoided. Give me a break!  Many of these claims are based on pseudo-science and are not established findings! However, every so often some new information hits the market that may seem to make sense.

 There is a new book out that suggests that dropping wheat products from your diet can lead to  astounding physical transformation. Check out the following possibilities:

• Significant weight loss in only months
• Improvement of digestive problems
• Prevention of diabetes
• Less inflammation
• Better health and immune function
• Reversal of hair loss

   Back up right there! They caught my attention at reversal of hair loss. Now we're talking my language!

   The book is "Wheat Belly" by William Davis, M.D.  Davis postulates that modern day wheat
has been genetically altered to provide greater yields. These alterations have created a food that is no longer natural and causes greater blood sugar spikes than actual sugar does. This can lead to multiple health consequences according to Dr. Davis.
   The arguments against wheat in the book are not based on hard scientific evidence but they are convincing. Dr. Davis suggests links between many physical ailments and wheat consumption. People with Celiac disease or wheat intolerance/wheat allergies may be especially affected.
   I come from a distance running background. Giving up wheat products in running circles is sacrilege! Pasta is made from wheat. Carbohydrate loading before a big road race with pasta is a sacred tradition! Who wants to run a marathon fortified only with celery sticks and rice cakes? Complex carbohydrates such as whole grains were considered to be the foundation of any healthy diet. Carbs are converted into glucose and glycogen that fuel the body's movement.  Many foods are carbohydrate-based but the most convenient to eat are from wheat products. Bread, pasta, cakes, cookies, seasonings, and gravy are all wheat derivatives. How do you avoid it!

   In the late 1990's a new food fad was hitting the book circuit. High protein / low carbohydrate diets such as the Atkins Diet were becoming the trend. Many adherents claimed significant weight loss especially in the initial months of the diet. At first this was somewhat baffling. Now maybe it makes sense. It wasn't so much the elimination of carbohydrates that caused the weight loss. It was the elimination of starchy carbohydrates in the form of wheat products. Maybe Dr. Davis has added the missing piece to the puzzle. Wheat may be the culprit -especially junk wheat products.

   There are also those who suffer from Celiac Disease, wheat allergies or wheat intolerance.
Celiac Disease is autoimmune response resulting in an inability to process gluten which is a protein found in wheat or related grains such as barley and rye. Wheat Intolerance is usually synonymous with Celiac Disease. 
Wheat Allergy is rare but can be a sensitivity to even be in contact with wheat as well as an adverse reaction to eating wheat products.

As I have previously mentioned, I lived for sometime in Alberta, a prairie province of western Canada. There are 3 things you don't want to badmouth out there; Oil, Beef, and Wheat. Keep in mind, those Alberta boys grow quite large with Alberta beef. Anger them at your peril.
  
 I decided to try the wheat free diet myself! What better way to see if it has any merit.
It actually wasn't that hard. I was never a big sandwich eater. Pasta was a challenge to give up. However, you can get gluten-free pasta that is made from rice or other products.
The little food filler snacks such as muffins and cookies had to go. Wheat is added to many things such as ketchup, ice cream, soy sauce and vitamins. Being a Fitness Trainer makes you wary of junk food and fast food so giving that up was not much of an ordeal. I went for gluten-free substitutes whenever possible.
   Of course, in the name of absolute science I sought out wheat-free or gluten free beer. Giving up a cold dark ale for a watery sorghum or rice substitute was probably the toughest part of the trial. The substitute beers just didn't hit the spot. I switched to red wine. (A true fitness faddist would have no need for any such spirits but I included them in my quest for a complete investigative search for nutritional truth!)
   I gave the wheat free diet 2 months. Here were my findings:

• Blood pressure remained the same.
• Hair loss reversal - no change, yet! I'm not giving up on this one that easily.
• Muscular aches and joint pain.....no noticeable change.
• Intestinal health......I actually did feel better. Many years of using anti-inflammatory meds for sports wounds left me with a sometimes wonky stomach. There were fewer bouts of heartburn or sudden attacks of Montezuma's revenge half way through a long mountain bike ride.
• Metabolic changes.....I lost about 5 pounds (2 kilograms plus). My measurements at the navel decreased by more than an inch. My abdominal muscles were more visible and that sort of swollen jelly belly look was gone.

   I don't have Celiac disease, wheat intolerance or any diabetic issues, otherwise the results would probably have been more significant.
Since I did have some favorable results, I may still follow the diet with an 80 -20 approach. Twenty percent of the time I will have days in which I will include healthier wheat products such as whole grains. I will relax the diet when Mom cooks up her famous spaghetti dish. As always I will try to abstain from junk wheat products such as snacks, many desserts and fast foods. Heck, at Christmas time I may go with a 60 - 40 routine. Many successful diet plans allow a cheat day or a cheat meal once a week where any food is allowed.

The occasional wheat based dark ale may still pass my lips - for medicinal purposes only!

   As a Fitness Trainer, I would recommend that my clients at least try to decrease the less nutritious wheat products. If I dropped 5 pounds they could as well. Wheat is so culturally ingrained (no pun intended) into the fabric of our society that getting clients to totally give it up would be difficult. If any of my clients have Celiac disease, wheat intolerance or diabetic conditions I would refer them to a physician and to a registered dietitian. 

   I sometimes advise a nationally ranked amateur wrestler on his workout program. He has some problems making his desired competitive weight class for major tournaments. I will suggest he try eliminating wheat from his diet in the last week and see if the weight loss can be made more manageable without a draining session in the sauna to shed the last few ounces. Hopefully this would leave him with more energy on the big day. 

 My final word on the topic:

I don't think wheat is the great food Satan.  Wheat based junk snacks and fast foods can be a great temptation. People with certain food allergies and issues would be best to eliminate this food product ! They would be wise to consult a physician and a registered dietitian.

Keep in mind that a Fitness Trainer is not a nutritionist or a dietitian. They should not go beyond their scope of expertise. Be careful when giving advice on nutrition.
   

As for my failed hair loss reversal,......there's still Rogaine!
Miracles can still happen. (See picture below)

Until next time,.........Keep Fit!

Little Bobby Strong                      schwabe27.uwmfatloss.hop.clickbank.net

The Wheat Belly Experiment Continued.
Same Test Subject 2 months later
Note: 1. Less visceral fat around midsection
                     2. Recent signs of defined abdominal muscles
                      3. Some slight evidence of hair loss reversal
(This experiment is based on visual observation only. It is not a double bind scientific study.)
Judge for yourself  with an open mind !

   References

Wheat Belly William Davis M.D.
copyright 2011 Harper Collins Publishers Ltd.

Getting Hit On

   You're there to ply your craft and help them work out. Your major objective is to help people attain their fitness goals. You definitely want to establish a rapport with your clients. However, you want to strive to keep it professional at all times. One thing a Fitness Trainer doesn't need is unwanted amorous attention from a client!
   This can be a common occurrence for women trainers but men trainers are not immune. It can be annoying. It can negatively affect your focus. It can turn into a major headache!
  During my previous tenure as a civil servant in an office, I had a situation that broke bad. There was an office temp who had a crush on me. She was the type that would be more at home at an outlaw biker rally or a support group for women who write love letters to imprisoned serial killers. It should have been obvious to her that I did not run with the the same crowd.  I was no bloated, bad-boy, beer bellied, biker behemoth. I had no Satanic goat head tattoo on my chest nor did I possess a felony rap. Variety can be spice, I suppose. One Friday I stayed late to finish some office work. The smitten office temp sniffed me out like a hound to a wounded fox. "You look like you need a hug!" said the office temp. She nearly cracked my ribs as she took it upon herself to fulfill my imagined need despite my protests. In that twilight zone of time from when the office workers have left and the cleaning staff has yet to arrive,................there is no one to hear your screams!
  There was much foreshadowing that my office situation could spiral out of control. Unfortunately, I ignored the writing on the wall. Don't make my mistakes. Heed some of the following warning signs:

• Inappropriate comments often accompanied by suggestive innuendo
• Constant requests to get together after the workout or at another time
• Uncomfortable questions about your marital or dating status
• Physical contact or touching that is not necessary to that fitness training interaction 
• Hanging around you when you are working with another client

   My usual reaction would be to ignore a single comment. Many may disagree with me on that and suggest an immediate response! My thinking is that anyone can sometimes slip up and say the wrong thing. I've sure been guilty of it. You also want to determine if the client is being serious with their advances or just joking around. However if the client is making a repeated habit of stepping past your comfort zone... put a stop to it!  Don't let such behavior escalate!
   Politely inform the offending client that you are there to work not flirt. Hopefully that puts a halt the issue. If the attention continues after your warning you must take further action immediately! It may require that you stop the workout session then and there. If you are employed at a fitness center, notify the manager that you may have a problem. Be familiar with the fitness center's sexual harassment policy.
   Fitness Trainer's with their own business must deal directly with the client. It would be prudent to have a clause outlining your policy on improper conduct in the contract that you have your clients agree to. It can be painful to part ways with someone that you worked hard to recruit. However the integrity of your Personal Training business takes precedence. Do not let uncomfortable conduct fester! An untreated wound gets infected!

A firm 'NO!" should be the first line of defense against
a client that crosses the line.

   A situation in which a woman Fitness Trainer is alone with a client at their home or the trainer's own fitness studio may have the potential to be very uncomfortable or worse. 
Always have an emergency plan! This could be a cell phone with a speed dial for help on the ready. It could be another person available to assist from a nearby location.

Remember my true office parable of inaction. Be smart. Protect your ribs!

Until next time,........keep fit!

Little Bobby Strong!  

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Hitting on Your Clients An Old Blog with New Relevance in an era of Sexual Accusation!

With all that is going on in the entertainment and political world lately regarding sexual impropriety and the Me#too backlash movement it might be a good time to revisit one of my blogs from a few years back.  It is now more relevant than ever. Fitness Trainers are not immune to scandal and litigation!     

   Just recently I was reading an article in the Saturday 'Life' section of a local newspaper. The article was about which professions are best for meeting potential partners for romance. Fitness Trainer was one of the listed occupations. I'm sure the article was meant more as light entertainment that as a piece of informative journalism. However, reading this raised some red flags and got my sleaze scanner going into overdrive. In fact, if you are thinking of becoming a Fitness Trainer because you are looking for such action, my advice is.....................Don't do it!    This is especially true for men but not exclusive to them.
   Nothing will make you look less professional than a reputation for hitting on your clients. 
Sure, some of your trainees may feel flattered and like the attention. But all it takes is one person to file a complaint! News can spread fast in a fitness center environment. Twenty years ago a Fitness Trainer might have gotten away with it. We are in a different era now. A harassment charge can put an abrupt end to a fitness career! Even a mere allegation of impropriety can haunt a Fitness trainer and drag him down like Jacob Marley's ghostly chains.
      Fitness Training often involves working one-on-one with an adult client. There must be a level of trust and comfort. There has to be a rapport which should remain appropriate. It is often necessary for a Fitness Trainer to have physical contact with a client in order to demonstrate proper technique.
   Always ask before touching! Another no-brainer is for a trainer to be sensible about where they lay hands on a client. I've seen some spotting technique that could have earned a well-deserved punch in the jaw if I'd have tried it on any of my protegees. .
   A woman Fitness Trainer doesn't get a free ride either. I don't know of many of my male cronies that would be offended by a flirtatious woman trainer but remember it only takes one complaint to cause a trainer grief! Women trainers may also have the instance of some poor love-starved sap who can't differentiate between friendly banter and a come-on. You want the training sessions to be fun but always tread carefully! Things can backfire fast!
   Okay, I don't want to be a complete killjoy for any single Fitness Trainers. There are only so many hours in the day and much of it is spent in a Fitness Center. Better that you should meet someone active like yourself than spend your time cruising some gin soaked den of iniquity seeking companionship.

DON'T EVEN THINK ABOUT IT!
Ask before touching a client -
 and it sure better be relevant to the exercise.

Just don't do it while you're on the clock. Try working out at another place that you don't train your clients. Work your magic there all you want. Just don't become the weight room pest!
   I have a Fitness Trainer colleague. He is one of the best in the business. He felt a reciprocal chemistry with a woman client. He did not start romancing her half way through a set of heavy bench presses. No way! He waited until her contract expired. They discussed the matter and then began dating. That's the professional way.

The moral of this story -cover your ass and keep your hands off anyone else's ass!!!!

Until next time,.........keep fit!

Little Bobby Strong!


Links:
www.fitnwell.com

www.rabbitview.com

schwabe27.uwmfatloss.hop.clickbank.net

https://www.linkedin.com/in/dancarle/?ppe=1

Follow the Boomers -Fitness Training Demographics

   The percentage of North Americans reaching the age of 65 will soon be reaching astronomical numbers. The tech bust, the mortgage crisis and the Wall Street bank collapse battered many of them economically.
   However, there will still be significant numbers of retirement age people making it to their 'golden years' with sizable pension income and much more time on their hands. It is a no-brainer to suggest that many will have numerous health problems. This will include joint and muscular dysfunction, cardiovascular ailments and the potential deterioration of all other physiological systems.
  'Baby Boomers' are the post World War 2 war generation born from 1946 to 1964. They grew up in a certain amount of affluence compared to the previous generation. These retiring 'Baby Boomers' will be frequent users of the professions that service ageing anatomies. This will mean a greater demand for doctors, dentists, pharmacists, chiropractors and physiotherapists.
   Will there be a greater demand for Fitness Trainers? I predict that such demand will increase.
It would be advantageous for a trainer wanting to tap into this market to get further education on working with an ageing population. The ability of the human body to adapt and recover decreases with age. Fitness trainers wanting to service such clients would be playing with fire by prescribing the same programs that they would with a person in their 20's or 30's.
   Fitness Trainers will also have to make themselves more logistically accessible. There are certain possible trends to be aware of :

• Aging Boomers will be less willing to travel across the city to visit a Fitness Trainer.
• Boomers may begin an exodus from the distant suburbs to downsized housing and closer access to services.
• Much of this downsizing will include moving into condos or community lodging for ageing populations. Many of these complexes come with an exercise room. This could affect Fitness Center membership drives. A wise Fitness Trainer will contact property managers about being able to market themselves towards this demographic group and access these built-in exercise facilities.  
• Most Boomers will prefer to be close to support systems such as family, grandchildren, and other Boomers. 
• Boomers that have been active in the past may have done activities such as running, racquet sports or team sports (eg beer league hockey) that have left them with joint injuries. 

Using Demographics to your Advantage
Step 1: Scout out a group of Baby Boomers contemplating
 becoming physically active.

   To access this market, you have to have to make it convenient for them! Aging Boomers will be reluctant to drive to a distant industrial area to visit a fitness studio or a fitness center. They will also be less likely to travel to some place where the parking is a hassle and the traffic is busy. That is why fitness centers often set up in suburban
shopping centers because of the available
parking.
   I forecast that visiting the homes or condo exercise rooms of retired Boomers or will be the option of the future. Remember these key words; accessibility and convenience. There are legions of other Fitness Trainers out there.
If they can't get to you easily, they will find someone else.

Step 2: Add Fitness Trainer to the mix (far left) and impress
Boomers with personal skills and fitness knowledge
(Gentleman in center of previous picture returned to lodge for happy hour.)
Still not a bad batting average. 

Follow the Boomers if you want in on the 
boom!

Until next time,..keep fit!

Little Bobby Strong!

schwabe27.uwmfatloss.hop.clickbank.net