Follow the Boomers -Fitness Training Demographics

   The percentage of North Americans reaching the age of 65 will soon be reaching astronomical numbers. The tech bust, the mortgage crisis and the Wall Street bank collapse battered many of them economically.
   However, there will still be significant numbers of retirement age people making it to their 'golden years' with sizable pension income and much more time on their hands. It is a no-brainer to suggest that many will have numerous health problems. This will include joint and muscular dysfunction, cardiovascular ailments and the potential deterioration of all other physiological systems.
  'Baby Boomers' are the post World War 2 war generation born from 1946 to 1964. They grew up in a certain amount of affluence compared to the previous generation. These retiring 'Baby Boomers' will be frequent users of the professions that service ageing anatomies. This will mean a greater demand for doctors, dentists, pharmacists, chiropractors and physiotherapists.
   Will there be a greater demand for Fitness Trainers? I predict that such demand will increase.
It would be advantageous for a trainer wanting to tap into this market to get further education on working with an ageing population. The ability of the human body to adapt and recover decreases with age. Fitness trainers wanting to service such clients would be playing with fire by prescribing the same programs that they would with a person in their 20's or 30's.
   Fitness Trainers will also have to make themselves more logistically accessible. There are certain possible trends to be aware of :

• Aging Boomers will be less willing to travel across the city to visit a Fitness Trainer.
• Boomers may begin an exodus from the distant suburbs to downsized housing and closer access to services.
• Much of this downsizing will include moving into condos or community lodging for ageing populations. Many of these complexes come with an exercise room. This could affect Fitness Center membership drives. A wise Fitness Trainer will contact property managers about being able to market themselves towards this demographic group and access these built-in exercise facilities.  
• Most Boomers will prefer to be close to support systems such as family, grandchildren, and other Boomers. 
• Boomers that have been active in the past may have done activities such as running, racquet sports or team sports (eg beer league hockey) that have left them with joint injuries. 

Using Demographics to your Advantage
Step 1: Scout out a group of Baby Boomers contemplating
 becoming physically active.

   To access this market, you have to have to make it convenient for them! Aging Boomers will be reluctant to drive to a distant industrial area to visit a fitness studio or a fitness center. They will also be less likely to travel to some place where the parking is a hassle and the traffic is busy. That is why fitness centers often set up in suburban
shopping centers because of the available
parking.
   I forecast that visiting the homes or condo exercise rooms of retired Boomers or will be the option of the future. Remember these key words; accessibility and convenience. There are legions of other Fitness Trainers out there.
If they can't get to you easily, they will find someone else.

Step 2: Add Fitness Trainer to the mix (far left) and impress
Boomers with personal skills and fitness knowledge
(Gentleman in center of previous picture returned to lodge for happy hour.)
Still not a bad batting average. 

Follow the Boomers if you want in on the 
boom!

Until next time,..keep fit!

Little Bobby Strong!

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