The times, they are a changing! Younger demographics need more instant gratification as per the below example.
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| Instagram fitness models! (Actually they are Ottawa RedBlacks cheerleaders but I liked the picture) |
- Instagram and YouTube have a multitude of sites posted by what are now called Fitness Influencers.
- A social media influencer is a person that has become famous with a large online following. A fitness influencer has become famous within the online fitness (or more accurately pseudo fitness) community.
- I prefer the term'pseudo fitness" since the term fitness implies healthy living and physical well being. Some fitness influencers promote unhealthy, extreme or unproven diets, controversial training methods and often the use of questionable supplements.
- The use of performance enhancing drugs such as steroids is mostly denied but strongly suspected with many fitness influencers.
- Most influencers call themselves fitness trainers and will sell online fitness programs to buyers.
- Some have legitimate fitness training credentials. Many do not!
- Fitness influencers can make money from their site if they have a large enough following. Supplement companies may sponsor them or YouTube sites can make money from Google AdSense.
There are different categories of fitness influencers.
- Fitness Models: They may have never been professional models but they post pictures of their skinny, toned female bodies wearing bikinis on Instagram and YouTube. The audience is mostly other women wanting to also look that way with a probably following of male trolls slobbering over the bikini pics.
- Male Bodybuilder Types: Many have never competed in a bodybuilding contest but they post pictures of their buffed bodies. Most claim to be 'natty' or natural meaning that they have not relied upon using steroids.
- The Critics: The critics are usually former gym rats or fitness trainer types that have YouTube channels calling out suspected negatives or shortcomings about the first 2 categories. They often try to prove or at least imply that a self professed 'natty' is actually a steroid user. One high profile fitness model was called out for selling online fitness programs that did not help the clients. The critics are also on the lookout for feats of strength using 'fake weights' that are lighter than suggested. Sometimes these critics can cross into troll territory.
- Health Coaches: They offer to sell their online services to help clients better themselves, physically, morally and sometimes spiritually. It all sounds good but could this also have the potential to tread on the turf of of professionals such as registered dietitians, psychologists, or physicians?
- Legitimate Educators: These are usually accredited strength and conditioning coaches or even physical therapists. I have found selections of helpful knowledge from this category of fitness influencer.
- The Hard Core Muscleheads: These sites are usually dedicated mostly to competitive bodybuilding, strong man culture and sometimes the pro wrestling genre.They are rarely judgmental towards the use of performance enhancing drugs and may actually promote their usage. Some of these sites can be good entertainment. However, many refer to themselves as a 'fitness' site. Pro bodybuilding and fitness are mostly exclusive to one another!
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| This Instagram fitness model allegedly sold thousands of online fitness programs that did not deliver the goods as promised. She has been mercilessly lambasted on the internet by other 'fitness influencers' |
After all of these years as a sports/fitness blogger, maybe it is time for a make over!
It is time to add more videos, tweets, and public 'natty' call outs to my repertoire. It is time to truly define my niche - Men who want to become mean mountains of meat -Magnificent Muscular Monstrosities!
Forget my online moniker - 'Little Bobby Strong! My new niche doesn't want small. They want bountiful, belligerent, bulging, ballyhooed biceps and bison-like, barn-sized banisters of brawling beef! It will now be 'Behemoth Bobby Strong'! The world of the internet demands it!
Hold on for the ride through cyberspace!
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| Behemoth Bobby Strong ! YouTube and Instagram bodybuilding fitness influencer ! Fake natty or not?? Comment below. |
Until Next Time,.....Keep Fit or better yet Keep 'Pseudo Fit'
Behemoth Bobby Strong
Links to the Best Fitness Influencers
www.fitnwell.com
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