Sunday, 13 July 2014

Fitness Training and the Home Gym

   The home gym business is booming! There are many reasons for this:

  • People today are busy and pressed for time!  Kid's soccer, gymnastics, hockey, or music lessons can eat away at the free moments in each day. Throw in work commutes, differing spousal schedules, social commitments, household duties, and other family obligations and the first thing to get dropped could be a fitness club membership. A home gym could appear to be be the answer.
  • Fitness club memberships can be costly!  Home gyms can vary in price but once paid off there are no more monthly fees as with a club membership. 
  • There are no parking expenses or other travel issues with a home gym.
  • There are no periods of peak usage and wait times to get on certain apparatus or equipment.
  • Some people feel uncomfortable working out in a public gym. They feel that they are being compared to fitter people and being judged negatively. This may be only a figment of their imagination but it can still be a powerful perception. 
  • The home gym owner can work out when the mood strikes them. In theory there should be fewer excuses to prevent this from happening,


  Can we safely say that for a time challenged person the home gym is the answer? 
  This is not necessarily so. 
  • Many home gyms collect dust and cobwebs, become indoor clothes lines, or get stashed in a neglected corner of the garage or basement, never to be used.  I have always believed that someone who will not take the time to actually go to a gym or fitness center to work out is more likely to give up on a program with a home gym. 
  • Some home gyms will be junk that breaks easily and does not provide a full range of motion for the exercise.
  • There can be distractions at home! Kids, computers, televisions, phone calls, pets, other family members, ringing doorbells and friendly neighbors bearing six-packs of craft beer can conspire against a successful home work-out.
How can someone who is serious about exercising at home insure that they are buying a suitable product? The best way is to stick to brand names such as LifeFitness, Nautilus, Bullworker or Livestrong. (There is the former Lance Armstrong cancer foundation Livestrong but there is also the business part of Livestrong that posts fitness information and makes fitness equipment.) For free weights the best choices are Weider or York. Television infomercial gadgets or home gyms from 
Walley Mart likely won't fit the bill!
   Since many people with home gyms give up the ghost rather quickly there will be bargains on E-bay, Kijiji, Craigslist or the want ads. 

The entrepreneurial Fitness Trainer will think outside of the box! Tap into the home gym demographic. Cultivate house call Fitness Training sessions with the home gym owners.
Some of the home gym buyers just may realize that they could use some expert help to reap the full benefit of their investment.
It may require some tips from Fitness Equipment dealers to track down recent buyers. The Fitness Trainer will have to network and establish such relationships.  It could prove fruitful.
Working out of a Fitness Center is not the only career option!

Until Next Time, ......Keep Fit

Little Bobby Strong
                               
No travel time!  No crowded weight room!
No sneers from boorish muscleheads!
Maybe even a potential client!


PS: Kudos to Germany at the soccer World Cup!
I tried to stay neutral but my Mom does have German blood.
Her maiden name was Schwabe.
Little Bobby Strong could have almost become
Little Bobby Schwabe! 








Links
schwabe27.uwmfatloss.hop.clickbank.net
AudienceBuilder.ca
www.fitnwell.com




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