Why Your Client May Not Be Like You

   Your typical client may not be quite like you! How so?

• Your favorite school subject was phys-ed - Your client hated it and avoided it
• You participated in sports in High School - They ran with a different crowd
• You never smoked cigarettes - Your client lit up like a campfire
• You can't stand being inside on a sunny day - It's too hot outside for them
• You become restless after too long a period of inactivity - They don't
• You see the weight room as a studio in which to sculpt your physique - Your client sees it as a torture chamber
• To you a vigorous run is a fun, invigorating experience - To them it is a death march
• You look in the mirror and feel good about yourself - Your client looks in the mirror and is ashamed and embarrassed
• You look forward to your workouts with anticipation - Your client looks towards the workouts with trepidation
• You can't wait for a weekend off to perform some sort of competition or fitness challenge or that killer bike ride - They can't wait for a weekend off so they can do nothing physical
• You are able to push yourself to a near physical limit before having to back off - You client may back off long before a physical limit is reached

    Of course this is a sensationalized generalization. Your clients and potential clients can come from a variety of backgrounds. Some may have had an active past but fallen into a sedentary lifestyle. If you work with athletes, they likely had similar backgrounds as you. Your clients and potential clients may well be very talented and extremely successful in other fields. Some of them may have attained high financial status. Those are good clients to cultivate.

   However, there is a good possibility that with non-athlete clients you will get a hit on at least a few of the above points. Go by the premise that your client is not quite like you!

   What is important is that they have decided to make a change! They have come to YOU to make a positive change in their life! Remember that. YOU are their lifeline!

   These potential differences are important when designing a training program for a client. Do not assume that your client likes the same modes of exercise that you prefer. Use your knowledge and innovation to create variety. Set up a program that your client will enjoy. Tailor the prescriptive program towards activities that the client is more likely to enjoy. This is more likely to ensure adherence.
    Greg Harvey of Fit' N' Well in Edmonton Gives his clients options besides weight training and stationary cardio machines. Greg offers indoor volleyball in racquetball courts as well as racquetball and squash options. That is an advantage of working out of fitness centers with such facilities. Greg also offers group walking sessions in the river valley on weekends. That is why he is a successful Fitness Trainer The variety allows more activities that may appeal to different people.

On a sunny day you are frothing like a rabid dog to get outside.
Your client or potential client may think differently.
"It's too hot out there. I'm not leaving the couch today!"

 Set your client up for success! 

 Remember, it's not about you.
 It's about them!

Until next time,...... Keep Fit   

Little Bobby Strong!










Links
schwabe27.uwmfatloss.hop.clickbank.net
AudienceBuilder.ca
www.fitnwell.com